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Rebranding Pieptosu'

Pieptosu’ comes in for a brand repositioning strategy with the release of the new visual identity

Fraher Company continues its path to an expected natural progress and presents the latest achievement: Pieptosu’, a brand which provides a fresh look as the products of its categories.


In addition to the Fraher’ values ​​and freshness, already associated as the primary attribute of its products, the adoption of the new identity conveys the passion for cooking.

With a modern design that will catch your eye with a colorful range dominated by warm shades, Pieptosu’ uses in addition to the the humorous note of the brand name a brand strategy that is centered on consumer needs.

The brand places its differentiating element in choosing to turn a necessity into a real delight, felt only by gastronomy passionate.

The new identity and the new packaging mix includes point of sale materials that announces the product diversity, the launch of the presentation website, online communication and social media as well as the promotion through a radio spot in Tulcea County and local magazines.


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Strada Roma, numărul 53

Sectorul 1, București