Proenzi Bus Station
You need to exercise in order to have have a healthy lifestyle. Physical activity contributes significantly to health and positively influences well-being. The alimentary supplement Proenzi knows this and took the initiative.
We applied a seemingly simple strategy, but with surprising effects. We turned to Marian Tudorică, a sports coach and winner of numerous sports competitions.
Then we turned a bus stop into a gym.
The outcome? Over 60 people accepted the Proenzi challenge and moved for a few minutes together with coach Marian Tudorică. Their even bigger surprise was that at the end of the exercises Marian personally congratulated them and offered them a box of Proenzi.
This project proved to us, as well as to those who came into contact with the Proenzi station, that anyone, anywhere and anytime can move to have a healthy lifestyle. It's up to us.