Proenzi Bus Station
You need to exercise in order to have have a healthy lifestyle.
Physical activity contributes significantly to health and positively influences
well-being. The alimentary supplement Proenzi knows this
and took the initiative.
We applied a seemingly simple strategy,
but with surprising effects.
We turned to Marian Tudorică, a sports coach
and winner of numerous sports competitions.
Then we turned a bus stop into a gym.
The outcome? Over 60 people accepted the Proenzi challenge
and moved for a few minutes together with coach Marian Tudorică.
Their even bigger surprise was that at the end of the exercises
Marian personally congratulated them and offered them
a box of Proenzi.
This project proved to us,
as well as to those who came into contact with the Proenzi station,
that anyone, anywhere and anytime can move to have a healthy lifestyle.
It's up to us.