EFFICIENT WORK FLOW
Complete the brief.
Approve resources and use creation.
Take the first step!
THE NAMING PROCESS
Good names sell more,
just as bad names require bigger budgets to promote them
and help the public remember them.
In order to be good, the product, service or company name must be relevant,
to differentiate, to place your product or service in the category
in which you compete.
To make your product or service desirable, to say something about its qualities,
to offer a perception of the price, to position the product
in the mind of the potential consumer.
The creation of a good name begins with an in-depth research of the industry
in which you operate, by regions and linguistically.
You probably wouldn't risk being surprised that your name sounds good in Romanian
and offends your audience in a country where you want to export.
NAMING FOR PRODUCTS AND SERVICES
The mission to give a name to a product or service
is as beautiful as it is full of responsibilities. The better known and appreciated by consumers a name is, the higher its trading value.
We create brand names with science and method,
we make sure they address the target audience and we fully respond
to the client's strategy.
With Romania's entry into the European Union
and with the accentuation of the globalization phenomenon, the names of products
from any country tend to behave internationally, and the protection of names to extend over vast geographical territories to reach a wider audience and leave the doors open
for export. of products and services.
Moreover, as business people try to benefit as much as possible
from the power of a brand name, the protection of the name is done even on the related classes, in the hope that one day the brand name will cover another category
of products or services.
Some categories in the NICE Classification for Products and Services
are extremely crowded, which invariably leads to an in-depth research and creation effort and to the need to know as well as possible the market and the rules of validation
and registration of a name.
That's why we advise business owners
and marketing managers in companies that before giving a creative brief
to the agency to carefully consult the product classes
for which it commands the creation of the name.
Logo Bigger's approach in name creation
is done with vision. If you want a consultation in this regard,
please write to us or schedule a meeting.
NAMING FOR E-MARKETING
The memorability and relevance of a presentation site name
or a name for a virtual store are vital in the online environment.
Hence the difficulty of finding a free domain.
A relevant name can make higher sales in e-commerce
when it has a solid strategy behind it and can reduce paid advertising costs.
Over time, its sales value increases and can easily exceed the value
of your company's assets. All over the world there are domain names
that have been traded for huge sums.
NAME VALIDATION BY CONSUMERS
Before putting a name on a package,
we make sure that the name is validated by the consumer. The responsibility
we take on in name creation is so great, so that we do not risk putting a name on a product before it is tested on the target audience.
The methodology we use and the test batteries
for name research ensure the client that he made the best choice, that the public
can easily remember the name and that he likes the name.
A GOOD NAME MUST BE PROTECTED
In order to own a good name you have to protect it.
The brand name can be just as valuable like any other asset of a company.
The protection of a brand name can be done on classes of products and services,
in Romania, in Europe or globally.
If your product or service is an export one,
you would like to make sure that this name will be relevant on the Romanian market
but also on any other market you intend to enter.
In this sense, our research is carried out not only in Romanian,
but also on languages of international circulation, on the classes of Romance and Germanic languages, Finno-Ugric languages, Slavic languages.
You will have variants of names to choose from because
we have experience in name creation. We will complete the process by registering and protecting your brand name, obtaining brand certificates and protecting
the classes you want to work on.
Our name protection services save you from running around the counters
or at accredited institutions. In this way we save you the time
you will be able to use more efficient for your business.