EFFICIENT WORK FLOW
Complete the brief.
Approve resources and use creation.
Take the first step!
THE POWER OF A GOOD TEXT
The power of a well-written text is invaluable. Therefore, in communication
which we do for the client, the quality of writing the text is essential.
A text about the description of a product, a service or a company is not written at random. It has behind it a solid communication strategy and certain claims (brand statements) that we take into account and that we follow throughout the entire communication.
Writing an advertising text has several rules that are followed regardless of the communication environment, online or offline.
Then come the increasingly mathematical nuances and rules of digital communication
(digital copywriting) that we take into account.
Classic copywriting for a printed material is different from digital copywriting,
but you can't ignore anyone's rules in achieving your communication goals.
THE POWER TO SELL
A well-written text has the power of a good salesman.
This statement is so true that you, as a business owner or as an administrator,
should take it into account and give it due importance.
Making a leaflet, for example, does not mean putting a picture and a phone number on it,
on the grounds that the material is a consumable.
The person interested in your product or service will read the information carefully and will look in the text for the benefits of the product or service you offer.
TIME TO UNDERSTAND
Writing a good text
starts from understanding the product or service we promote
and its target audience, two defining elements to turn any written material
into a sales person.
In order to fully understand the product or service,
in addition to the information received from the customer,
Logo Bigger copywriters undertake their own research and interviews with consumers, before starting to create the concept or text.
Through research we gather insights into the use or use of the product,
the benefits perceived by the consumer as well
as the motivations for its purchase.
At Logo Bigger we strongly believe in consumer understanding
and the ability to gather the right insights can lead to finding those credible product reasons (RTBs) and arguments sale to determine a purchase action
from the target audience.
SETING THE PRIORITIES
In the communication of a brand
we always recommend to our clients the copywriting of those materials
that serve best to promote the brand to a specific target audience
achieving specific business objectives.
Our text creation services start from
concise communications for print, outdoor, poster, leaflet
or other promotional materials used at points of sale:
shelf talkere, ceiling hangere, neck hangere.
All these communications materials
have in common some essential elements of utmost importance for the brand: positioning line, headline and slogan
(also known as: end line or tag line), claims and unique proposal
for sale (USP of the brand, English Unique Selling Proposition).
Both for B2C and B2B businesses
there are a number of materials that help in the presentation
and support the sale of products or services: product catalogs, newsletters,
sales letters, e-mailing texts, advertorials, specialized texts
of content marketing.
Any material we write
is in the language of the target audience,
keeping the peculiarities of slang
specialized in the field.
THE MARK OF A GOOD WRITER
A good digital copywriter
has a perfect command of the language in which he writes,
has a solid and diverse culture, he's not just a geek programming and speaking in incomprehensible slang (the one who can't be understood with RTBs on your language,
won't do it on your language either your consumer).
He masters classic copywriting
and knows its mechanisms well
It makes the difference
between a concept and an execution (most don't)
Has solid notions of branding,
marketing and sales
Can accompany a consumer
in all stages of "consumer life"
Can write a headline,
a meta description, a meta title, a meta description
or a friendly URL flawlessly
He knows the rules of on-page SEO indexing,
so he can write consistent content texts
Easily identify keywords and know where to use them
Don't be scared of 300-500 or 700 word texts
(most give up nervously)
He knows what a call to action is
and can synthesize it into a snippet to generate traffic
Think visually and can create an infographic,
write an eBook
It can write for both a consumer and a robot
Can easily interpret a panel of insights
It can easily generate a posting plan
that doesn't get boring
Understand what it means to write all the texts
of a presentation site or a commercial site,
from header to footer, in contact
He has the imagination and determination
to complete a project with a vision,
generating leads and sales.
He has the vision and science
to index a single page or an entire site.