Copywriting Services

Copy Strategy,

Ads Copywriting, SEO in Page, Advertorials,

Online Banners, Social Media Content,

Web Site Copywriting


Complete the brief.

Approve resources and use creation.

Take the first step!





3. USE



The power of a well-written text is invaluable. Therefore, in communication

which we do for the client, the quality of writing the text is essential.


A text about the description of a product, a service or a company is not written at random. It has behind it a solid communication strategy and certain claims (brand statements) that we take into account and that we follow throughout the entire communication.


Writing an advertising text has several rules that are followed regardless of the communication environment, online or offline.


Then come the increasingly mathematical nuances and rules of digital communication

(digital copywriting) that we take into account.


Classic copywriting for a printed material is different from digital copywriting,

but you can't ignore anyone's rules in achieving your communication goals.


A well-written text has the power of a good salesman.

This statement is so true that you, as a business owner or as an administrator,

should take it into account and give it due importance.


Making a leaflet, for example, does not mean putting a picture and a phone number on it,

on the grounds that the material is a consumable.

The person interested in your product or service will read the information carefully and will look in the text for the benefits of the product or service you offer.


Writing a good text

starts from understanding the product or service we promote

and its target audience, two defining elements to turn any written material

into a sales person.


In order to fully understand the product or service,

in addition to the information received from the customer,

Logo Bigger copywriters undertake their own research and interviews with consumers, before starting to create the concept or text.

Through research we gather insights into the use or use of the product,

the benefits perceived by the consumer as well

as the motivations for its purchase.


At Logo Bigger we strongly believe in consumer understanding

and the ability to gather the right insights can lead to finding those credible product reasons (RTBs) and arguments sale to determine a purchase action

from the target audience.


In the communication of a brand

we always recommend to our clients the copywriting of those materials

that serve best to promote the brand to a specific target audience

achieving specific business objectives.


Our text creation services start from

concise communications for print, outdoor, poster, leaflet

or other promotional materials used at points of sale:

shelf talkere, ceiling hangere, neck hangere.


All these communications materials

have in common some essential elements of utmost importance for the brand: positioning line, headline and slogan

(also known as: end line or tag line), claims and unique proposal

for sale (USP of the brand, English Unique Selling Proposition).



Both for B2C and B2B businesses

there are a number of materials that help in the presentation

and support the sale of products or services: product catalogs, newsletters,

sales letters, e-mailing texts, advertorials, specialized texts

of content marketing.


Any material we write

is in the language of the target audience,

keeping the peculiarities of slang

specialized in the field.


A good digital copywriter

has a perfect command of the language in which he writes,

has a solid and diverse culture, he's not just a geek programming and speaking in incomprehensible slang (the one who can't be understood with RTBs on your language,

won't do it on your language either your consumer).


He masters classic copywriting

and knows its mechanisms well


It makes the difference

between a concept and an execution (most don't)


Has solid notions of branding,

marketing and sales


Can accompany a consumer

in all stages of "consumer life"


Can write a headline,

a meta description, a meta title, a meta description

or a friendly URL flawlessly


He knows the rules of on-page SEO indexing,

so he can write consistent content texts


Easily identify keywords and know where to use them


Don't be scared of 300-500 or 700 word texts

(most give up nervously)


He knows what a call to action is

and can synthesize it into a snippet to generate traffic


Think visually and can create an infographic,

write an eBook


It can write for both a consumer and a robot


Can easily interpret a panel of insights


It can easily generate a posting plan

that doesn't get boring


Understand what it means to write all the texts

of a presentation site or a commercial site,

from header to footer, in contact


He has the imagination and determination

to complete a project with a vision,

generating leads and sales.


He has the vision and science

to index a single page or an entire site.

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