A NEW AND AMBITIOUS BRAND. CITA
Cita's story began, like all good stories, with a monkey who wanted to be an aviator. Translated into marketing language, we started from the need in the market to have a product for breakfast that is both healthy and well made in terms of branding.
Cita monkey was originally a concept with which I went to the petit. It seems that the story had enough power of seduction to convince the Oradea producer European Food to blow magic over Cita. As in the stories, Cita came to life overnight and became a real brand, present on the shelves and in the homes of many children in Romania, Italy, Spain or Germany.
The Cita chips promotion campaign was built around the concerns of its young customers.
Thus, the monkey Cita, aims to unite the two worlds, apparently distant,
that of girls and that of boys.