Cita's story began, like all good stories,
with a monkey who wanted to be an aviator. Translated into marketing language, we started from the need in the market to have a product for breakfast that is both healthy and well made in terms of branding.
The Cita chips promotion campaign
was built around the concerns of its young customers. Thus, the monkey Cita, aims to unite the two worlds, apparently distant, that of girls and that of boys.