Cita's story began, like all good stories,
with a monkey who wanted to be an aviator. Translated into marketing language,
we started from the need in the market to have a product
for breakfast that is both healthy and well made
in terms of branding.
Cita monkey was originally a concept
with which I went to the petit. It seems that the story had enough
power of seduction to convince the Oradea producer European Food
to blow magic over Cita. As in the stories, Cita came to life overnight
and became a real brand, present on the shelves and in the homes
of many children in Romania, Italy, Spain or Germany.
The Cita chips promotion campaign
was built around the concerns of its young customers.
Thus, the monkey Cita, aims to unite the two worlds, apparently distant,
that of girls and that of boys.