Rebranding is learning
One day Bell Bucharest decided to go on its own,
without its international partners. Shortly, the brief was clear. We had to find
a new name, tagline, logo, website, communication materials, business cards,
branding materials and so on. The English School needed to continue its activity,
without losing credibility or the high standards of quality.
Britanica Learning Center was the smart choice,
giving that it refers to the ancient goddess Britannia. The logo and the fonts
were chosen to offer elegance and style, while the communication materials
convey professionalism and competence.
All that Bell had to offer
(foreign language courses, personal development seminaries, and creative workshops) was transferred to Britanica Learning Center, taking account of both the new visual needs and the brand architecture.