Branding for Generation Z

Romania is one of the most European countries

affected by migration. Many of our students decide to leave our country

and start a new life abroad.

The project targets primarily young people -

which we encourage to surpass their academic performances and apply their knowledge here in Romania. Their parents were targeted as a secondary group

to support their children to fulfill their dreams.

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The project “I manage anywhere, I choose Romania”

puts together successful Romanians  from many different fields,

from academics to marketing executives,

from physicians to great musicians.