Branding for Generation Z
Romania is one of the most European countries
affected by migration. Many of our students decide to leave our country
and start a new life abroad.
The project targets primarily young people -
which we encourage to surpass their academic performances and apply their knowledge here in Romania. Their parents were targeted as a secondary group
to support their children to fulfill their dreams.
The project “I manage anywhere, I choose Romania”
puts together successful Romanians from many different fields,
from academics to marketing executives,
from physicians to great musicians.