Branding for Generation Z

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Romania is one of the most European countries affected by migration. Many of our students decide to leave our country and start a new life abroad.

The project targets primarily young people - which we encourage to surpass their academic performances and apply their knowledge here in Romania. Their parents were targeted as a secondary group to support their children to fulfill their dreams. The project “I manage anywhere, I choose Romania” puts together successful Romanians from many different fields, from academics to marketing executives, from physicians to great musicians.

brand activation
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