Branding for a green cause

Romania's forests represent two thirds

of the total virgin forests in Europe. Unfortunately, they are in danger

due to illegal exploitation.

Agent Green is a non-profit non-governmental organization

dedicated to environmental protection. Their very brave team asked us

for help in order to raise donations aimed at protecting

virgin forests in Romania.

Our action took place in Brașov, a beautiful mountain town.

We knew that we needed to get as many people as possible and make them aware

that any donation could contribute to a green and clean future.

We chose to convey our message in a special way during the Amural festival.

An art event that escaped from museums and took art to the streets,
having a post-modern form of manifestation and a lot of public.

 

We created a scene that would draw attention and make people aware that

any illegally cut tree is a victim of a crime

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