Branding for a green cause
Romania's forests represent two thirds of the total virgin forests in Europe. Unfortunately, they are in danger due to illegal exploitation.
Agent Green is a non-profit organization dedicated to environmental protection. Their very brave team asked us for help in order to raise donations aimed at protecting virgin forests in Romania.
Our action took place in Brașov, a beautiful mountain town. We knew that we needed to get as many people as possible and make them aware that any donation could contribute to a green and clean future.
We chose to convey our message in a special way during the Amural festival. An art event that escaped from museums and took art to the streets, having a post-modern form of manifestation and a lot of public. We created a scene that would draw attention and make people aware that any illegally cut tree is a victim of a crime