Branding for a green cause

Romania's forests represent two thirds of the total virgin forests in Europe. Unfortunately, they are in danger due to illegal exploitation.

Agent Green is a non-profit organization dedicated to environmental protection. Their very brave team asked us for help in order to raise donations aimed at protecting virgin forests in Romania.

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Our action took place in Brașov, a beautiful mountain town. We knew that we needed to get as many people as possible and make them aware that any donation could contribute to a green and clean future.

 

We chose to convey our message in a special way during the Amural festival. An art event that escaped from museums and took art to the streets, having a post-modern form of manifestation and a lot of public. We created a scene that would draw attention and make people aware that any illegally cut tree is a victim of a crime