03.07.10
Logo Bigger supports social responsibility

The Logo Bigger advertising agency took part, through an image campaign and the creation of sales materials, in promoting the most important CSR conference in Romania, CSR ’08 Living the Green. According to the conference organizers, the event was another success in Romanian CSR.

“The CSR ’08 project has been a true challenge for us because when our partnership started with organizers Saga Business & Community, the economic crisis was already looming on Romania” said the General Manager of Logo Bigger, Iosif Oprescu. “The strategic approach and clear communication in ads, the sales brochure and event newsletters were all strong enough to not only bring social responsibility into focus, but also to convey the idea that the 750 euro they paid for a ticket was not a cost, but an investment in the future.”

CSR ’08 was visited by numerous specialists in marketing, HR, environmental issues, communication and sustainable development, all working for large companies both local and international, and proved that no matter the social context, social responsibility is gaining momentum and the attention of Romanian business circles.
The event is solid proof of this, as the event’s popularity has grown from year to year.

Logo Bigger is a big supporter of social responsibility and thinks that CSR will soon become an obligation for every business and ensure their long term competitiveness and success.

Saga Business & Community is the first agency dedicated to supplying specific services in corporate social responsibility and a pioneer in regional (CSR UpDates in Iasi and Cluj) and international (CSR'06, CSR'07, CSR'08) event management.