03.07.10
Logo Bigger designed the new identity for “Clubul Sanatatii Walmark” magazine

“Good going, guys, you’ve done a wonderful job!” These have been the words of our client after Logo Bigger completed the visual and editorial upgrade for the Romanian edition of Walmark’s brand magazine, “Clubul Sanatatii”.

After a series of individual projects with Walmark, including the Vialong campaign, Logo Bigger finally received a new challenge, after a pitch: refreshing the image of the brand magazine. The end result of this assignment is perfectly captured in the client’s appraisal.

“For Walmark, we have put our strongest resources to work: a creative team with over ten years of experience in publishing and advertising. We won this pitch because the identity we came up with best reflects the company philosophy: health for the entire family” says Iosif Oprescu, General Manager of Logo Bigger. “During this blitz project, our team created a new concept, adapted to the needs of today’s consumer. Thus, we gave “Clubul Sanatatii Walmark” a fresh look, resulting in a coherent and elegant image, and a new character through structure and style”, added Logo Bigger’s representative.

According to Florin Bratescu, the project’s copywriter, “The editorial structure makes up the core of this magazine’s personality and facilitates access to information and allows selective exploration of its contents, but also in the editorial tone and the message of each article, which make “Clubul Sanatatii Walmark” meaningful, optimistic and dynamic. Every time you flip the page, you embrace a new state of well-being and discover that happiness is contagious”, added the copywriter.
“The editorial, written by a Romanian celebrity, Stela Popescu’s delightful story, the dynamic and light tone, believable articles written warmly, helped transform a simple communication tool into a magazine that brings value to both the brand and the Walmark consumer.”

The team behind “Clubul Sanatatii Walmark” was made up of Bianca Ivascu (Manager, Clubul Sanatatii) and Ionela Nicolau (Marketing Manager) from Walmark, and Florin Bratescu (Copywriter & Editorial Manager), Matei Arnautu (Art Director), Andrei Mantescu (Junior Art Director) and Alex Dumitrascu (Account Manager).

Walmark is leading the nutritional supplements market in Romania, owns one of the most modern pharmaceuticals factories in the Czech Republic and has also entered the pharmaceuticals market a few years ago.